Local SEO Acronyms and Jargon
SEO is its own industry and with every industry there are acronyms and jargon. If you are working with a local Denver SEO company, they might have left you scratching your head wondering what they just said. Below is some of the most common local SEO terms.
Using 2 different versions of advertisement, landing page, keyword, banner, etc. to see which of the 2 versions performs best.
Account Daily Spending Limit
The maximum amount of money that you want to spend per day on pay per click. This can be with Google Adwords, Bing Ads, Yahoo or an other PPC campaign.
Within Google’s adword planner, you can group like words together to target customers searching for related content.
This is a broker that connects advertisers with publishers. The broker tracks number of clicks, or sales for the publishers, and bills the advertisers. CJ.com and shareasale.com are 2 of the biggest and well known advertising networks.
A website or person that promotes other companies’ products and services on a pay per lead (PPL), pay per sale (PPS) or pay per click (PPC).
The process that search engines grade websites and webpages for their relevancy to keyword searches. These algorithms are change on a regularly bases to weed out spam websites and to deliver better search results for end users.
A “clickable” link to another site. This can be a word, group of words or an image.
The visible text that forms a hyperlink to a different webpage.
An example is this: Google The name “Google” is the anchor text and the website www.google.com is the URL.
This are links that appear on other people’s website which link to your website.
In the example above “Anchor Text” The link from this page to Google.com is a consider a backlink.
A blog is “log” website or part of a website on any subject. They became very popular to easy of updating and allowing people with no web design or web development skills to start publishing on the internet.
This is the percentage of people the land on a webpage in a specific site and do not visit any additional pages within that site. A high bounce rate can have negative impacts on your SEO efforts.
Web browsers store recently viewed pages and page elements on a user’s computer. The stored items are used to decrease the load time of previously visted pages, or to common elements faster. An example, is the logo at the top of this page, will be stored in your cache, because it is the same file on all of this sites pages.
Any place a companies name, address, phone number or website (NAP) is mentioned or listed on a webpage. Citations greatly help local SEO efforts. Citations, help build trust with search engines.
Click-Through Rate The percentage a webpage or ad is shown compared to the number of people who see it and click on that webpage or ad. This is on metric people use in measuring their campaign results.
The percentage of clicks that turn into sales or leads. A higher conversion rate usually means a higher ROI from the marketing campaign.
Cost per action The amount of money someone will pay a specific action, such as opting into an email list, clicking on a link or banner, calling. Most affiliate programs are based on a CPA.
Cost per click is the cost an advertiser is willing to pay when someone clicks on a link or banner ad which directs them to an offer or landing page.
CPM is the cost per 1000. The roman numeral 1,000 is M.
Customer Relationship Management
Cascading Style Sheet.
Cost Target Advertising. The placement of relevant PPC ads on content pages for non-search engine websites.
Simply put a directory is an online phone book. There are very broad directories such as dexknows.com or they can be very niche specific directories.
One page in website that has been optimized to rank well for a given phrase.
Content that can be found on 2 different webpages. Most search engines frown on duplicate content, which will have a negative impact on SEO.
Most search engines have a rough idea of users location based on their IP address. With this knowledge search engines can display ads which are local and relevant or the user. For example: You run a plumbing company in Denver, you don’t want your ads showing up when someone in Dallas searches for plumbers. Google geo targets your ads for users searching from a Denver IP address. Local Intent
If your website isn’t ranking for a keyword and then you perform SEO for that keyword, you might see that webpage bounce around in the SERPs for a while, while Google figures out where to finally rank your webpage.
Google Webmaster Tools –
A set of tools that Google let webmasters use to have a better understanding of how Google looks at their site.
Hyper-Text Transfer Protocol. The format of the World Wide Web.
Hyper-Text Transfer Protocol Secure. Typically found on secure sites where personal information or finical transaction are taking place.
Keyword. A word or a phrase that a users search for. Example: “Plumber” is a keyword. “Best Denver Plumber” is a longtail keyword.
The process of finding keywords, which fit your marketing camping.
The process getting other websites to link to your website. See “Backlinks”
This is when a user does a broad search, but is looking for a resource locally. Example: If someone in Denver searches for “HVAC repair” most likely they are looking for a local company to fix their furnace. Google, Bing and yahoo, interpret this search “HVAC Repair” as a local intent and will return results of Denver HVAC repair companies.
Pay Per Click An internet marketing model where companies pay a webmaster every time a user clicks on an ad. Google’s Adsense is most likely the largest and most successful PPC service.
Online reputation management. ORM is the process of managing a person or companies reputation online.
Where your website shows up when a user searches for (relevant to your sites) keywords.
Search Engine Marketing. Utilizing either SEO, PPC or both to increase traffic to a website.
Search Engine Optimization. The process of helping websites and/or webpages to rank higher in the organic search results for chosen keywords.
Search Engine Reputation Management. Basically ORM, but trying to get less appealing sites about a company moved to page 2 or 3 of the SERPs so people searching for said company doesn’t see the less appealing information about the company.
Search engine results page. This page is shown as the result of a user searching for certain keywords. The goal of the search engines is to display the most relevant websites first.
Search Engine Strategies
Search Engine Usability Designing websites that help search engines understand what a website s about. A website using SEU will most likely have better SEO success.
Social Media Optimization