SEO with Social Media
Increase your local business rankings with social media
Chances are if you run a small business, you don’t have an enormous amount of time to be using social media. We are guilty of this too. You might even run a business that your client would rather not be associate with, i.e. DUI Lawyer, Proctologist etc. Not that there is anything wrong with those business, but its not something people really like to talk about.
Regardless of your business, countless studies have shown active social media helps increase your Denver local SEO efforts. Websites that are linked to active social media accounts typically rank higher then those that have limited or no social media, if all other ranking signals are equal.
I came across this article from Ana Gotter, which is spot on why you should have some sort of presence on the major social media sites. I took out some of the highlights which you can easily implement.
#1: Build Links With Your Social Channels
Google used to put a high value on link building in their search rankings, no matter what quality of links you were building. When people figured this out and started manipulating rankings with fake or low-quality links to their site, Google started to focus on higher-quality links.
Social sites, provide a very high quality back link to your site. The sites are highly trusted in the eyes of Google. Also the sites are aged, which creates more trust. Also, you want to interlink your social profiles. By these I mean, create a link to your Twitter account on your Facebook page. If you run a Tumblr blog, which you should, create links to all your other social accounts. This interlink builds helps build and solidify your brand on the web.
#3: Make Your Content Searchable and Sharable
Pinterest is a great example of a social platform that makes your content both searchable and sharable. Pinterest encourages sharing to a great extent. Users post pins they like to their boards, and share them with other Pinterest users.
For example, for your Facebook profile, you have the option to make your posts searchable in search engines. To do this, go to your Facebook privacy settings and enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.
I can’t tell you the number of times I have seen Pinterest boards outrank sites. It seems right now that Google is in love with Pinterest and Facebook.
#4: Use Keywords in Your Posts
Keywords are important for your website, blog and paid ad campaigns, so it should come as no surprise that keywords matter with your social content, too.
On Pinterest, a great way to rank higher in search engines is to use keywords in your pins or boards. Similarly, doing keyword research for YouTube videos can bring in traffic not only to your channel, but also to your website and blog if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.
This comes back to making sure that your content is searchable. This way, when users search for those keywords, your content will pop up.
Couldn’t agree more. The more you reinforce your keywords to Google and Bing the better chance you are going to have on ranking for those keywords.
Social media continues to increase its hold on the how people consume and search for content. Having an active presence on these sites will help your Denver small business with its SEO efforts. Contact Denver SEO experts today!
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